Three years ago I wrote a post for first-time game devs on how to actually finish a game. I outlined what a “small...

How do I get visibility on my game?
I surveyed over 100 games to see where their wishlists came from and this was the...

...This game has to be $3. The developer would not have sold as many copies in such a short period of time.
I know...

...Based on early numbers from CleanFall, this looks to be a powerful lever to pull.
How to design a demo
Because Demos are becoming...

...They are all going around games. My first instinct is to make a platformer. I think many other game developers have spent their formative...

...Console games come from a lineage usually distinct from the PC.
Therefore, most console-native indie developers who are trying to publish a game...

I talk to a lot of indie game developers through my game marketing discord, I consult, I review funding pitch documents, I do lots...

...One indie game developer, Michael Lasch, created a website called “Will my game sell?” where he asked people to guess how many wishlists his...

...game. “Asset flippers” on Steam have caused shoppers to become highly attuned to sniffing out “trash” “low effort” games. Shoppers can tell when a...

...When a big game like Dave the Diver gets a front page premo featuring, people always ask “how much do I have to pay...